Measuring the ROI of Digital Signage: A Guide for Businesses
The Significance of a Strong Digital Advertising Presence
How do I measure the ROI of my digital signage?
Quick Overview:
Measuring the ROI of digital signage depends on your specific goals. It’s essential to choose metrics that align with your objectives and can be easily tracked, measured, and analyzed.
The Full Answer:
Understanding the return on investment (ROI) of digital signage can be tricky, especially with so many metrics, KPIs, and dashboards available. However, there are clear ways to assess how well your digital signage is working.
For instance, if your digital signage promotes product availability, you can track sales before and after displaying new content. If sales increase, your digital signage is likely contributing to that success.
Other Benefits Beyond Sales:
While direct sales are one way to measure ROI, digital signage can offer additional value in less tangible ways, such as:
- Staff Time Savings:
Digital signage used for wayfinding or guiding customers reduces the need for staff to answer basic questions, freeing them up for other tasks. - Training Efficiency:
Many digital signage platforms allow for scheduling or remotely triggering training content, helping staff access training materials when needed, even outside store hours. - Improved Communication:
Digital signage can streamline internal communication, reducing reliance on emails, meetings, and phone calls. This saves time and ensures important information, such as brand guidelines or best practices, reaches the right team members. - Health & Safety:
Regularly displaying safety procedures via digital signage helps reduce workplace accidents and ensure compliance with safety regulations. - Performance Metrics Display:
Displaying key performance indicators (KPIs) and other metrics in real-time via digital signage allows teams to stay informed and focus on their objectives, increasing productivity. - Employee Motivation:
Using digital signage to highlight employee achievements, such as Employee of the Month or team accomplishments, boosts morale and encourages better performance.
Maximizing ROI with Existing Metrics
To accurately measure ROI, integrate your digital signage data with existing company metrics. Superbolt’s Proof of Play feature tracks how often content is displayed, allowing you to compare this with your sales data and better understand the impact of your digital signage campaigns.
Case Study Example:
Bob, a retailer, aimed to boost sales of specific dishes at his restaurant. By running a “Proof of Play” campaign in half of his stores throughout November, Bob achieved a 100% increase in sales at those locations compared to the previous month. Tracking this data enabled him to make informed decisions for future campaigns and effectively reduce surplus stock.
Optimizing ROI with Automation
As your business grows, manually tracking digital signage ROI can become more challenging. By integrating your POS system with digital signage, you can automate stock tracking and prioritize displaying content for products with surplus stock, further optimizing your ROI.
Conclusion:
The ROI of digital signage varies across industries, but measuring both direct sales and indirect benefits—such as time savings, improved communication, and enhanced employee morale—is essential. Superbolt’s Proof of Play feature and platform integrations help businesses fine-tune their digital signage strategies for optimal performance.
For more information on how Superbolt’s platform can meet your digital signage needs, get in touch with us today.
- Try Superbolt Digital Signage Today for a 30-day
free trial: Start Free Trial. - For more information, Contact Us. Today!
#DigitalSignage #SmallBusiness #RIO #Superbolt #TechSolutions #BusinessGrowth #ProofOfPlay
